@eltoppolino said in understanding pricing:
One additional thought directly for you Nick
From my perspective, Just Flight and I agree on a single fixed price in USD/GBP, and I include this exact USD price coded into the marketplace build of the aircraft.
For the Caravans, that was $47.99 USD. Currently, when I view the Just Flight store, I see $47.99 USD. In the marketplace, I see $46.99 USD, making the marketplace one dollar cheaper than the Just Flight store in my region.
One of the selling points for me with Just Flight as a partner was their "multi-currency" website, which presents the price to users in their local currency, with all exchange rates and taxes accounted for. I figured this simplified the process for my users, as there would hopefully be no surprises or confusion at checkout.
In so many words, I select exactly one price, code this price into the marketplace package, and what happens from there is up to Microsoft. From my desk, all of my aircraft are priced identically between the Just Flight store and the marketplace, except the Caravan, which is ironically one dollar cheaper on the marketplace for some unknown reason.
If there is any reason I would ever encourage someone to purchase from the Just Flight store directly, it would be for the easier/faster update deployment and direct email communication, but never over pricing differences.