After first time installation no Traffic Global available

  • Hi
    Just bought Traffic Global few days ago. So after executing the installation exe and rebooting PC (Windows 10 64bit) there is no Traffic Global starting. Pressing the x-plane 11 (11.50r3 (build 115033 64-bit) plugin menu entry does not list any like traffic global. So how do I start Traffic global? Kind of basic question I know but I just followd installation instructions and get no running Traffic Global.
    How can I verify what is possibly wrong here?

    Thanks a lot in advance for any help.